Indian rider in traffic

We are riders.

And we got tired of pretending it was fine.

Chapter 01

Our Story

We were not looking to start a brand.
We were just trying to ride without hurting.

We know what it feels like to pull up to the signal with your neck burned, your back soaked, and your arms tired from a long commute in the Indian heat. And we are not alone in that — over 36 crore two-wheeler riders in India share the same road every single day, navigating traffic, heat, and risk without gear that was ever truly made for them. We know the tradeoffs you make every morning before you even start the engine. We knew there had to be a better way.

Every morning in India
0cr
riders share
the same road.

Same traffic. Same heat. Same risk. Same gap in gear that was ever actually made for them.

38°C
afternoons that cook your forearms
22 km
of stop-and-go through the city
90%
humidity soaking every shirt
Riders on Indian roads in heat
The scars we carried home
Chapter 02 · Lived it

We say we because we lived it.

We were the riders. The 38°C afternoons that cooked our forearms through a cotton shirt. The slow burn across the back of the neck that we only noticed at night. The helmet-soaked hair, the headaches, the heat rash under every strap.

And the one fall — the one nobody talks about — where a wrist fractured and an elbow tore open because there was nothing between skin and tar.

We carried those scars home, and back out onto the road the next morning.

Chapter 03 · The gap

When we went looking for a solution,
there wasn't one.

01
Heavy moto jackets

Built for highways no one wears in city traffic.

02
Flashy showroom gear

Designed for a mannequin, not 22 km of stop-and-go in 90% humidity.

03
Nothing for the commuter

For the parent, the student, the delivery rider — no one built it.

So we stopped looking and started building — not as a brand exercise, but because we genuinely wanted to give something back to the people who share the road with us. An absolute solution. Not a half-measure. For the commuter. For the parent dropping a child. For the delivery rider. For the student. For everyone who rides because they have to, and deserves to arrive in one piece.

Built in India.
Built for India.
Built for the millions who ride every day.

Every product is tested on the same commutes we do — the same potholes, the same summer, the same 07:42 AM signal. We don't outsource the empathy. We don't ship a product until one of us has worn it for 100 days without a complaint.

Because the person on the other side of this jacket is family. They are a Monkie on the road, just like us. And we care — fully, stubbornly, personally — about getting them home.

Chapter 04 · Tested where it matters

The same potholes.
The same summer.
The same 7:42 AM signal.

A rider who commutes every day in Indian conditions deserves gear that works as hard as they do. India is the largest two-wheeler market in the world, and yet the majority ride without adequate sun or impact protection.

Rider arriving home
Field test · day 87 / 100
Chapter 05 · Not small problems

These affect millions of people
silently, every day.

0%
of daily commuters

ride without adequate sun or impact protection.

1.5 L
road fatalities every year in India

The majority involve riders without proper protective gear.

0%
measurable hair thinning

reported in frequent riders from helmet pressure and sweat.

Chapter 06 · The lineup

Every product starts with a problem
we personally lived with.

And ends only when that problem is completely solved. We do not build for showrooms. We build for the road.

  • 01
    CE-certified impact armor
    Level 1, elbow · shoulder · back
  • 02
    UPF 50+ sun protection
    For arms, neck and back — every ride
  • 03
    Anti-hairfall helmet caps
    A satin barrier between hair and foam
  • 04
    Protective riding gloves
    First to hit the road. First to be protected.
End of story

That is not a brand promise.

That is just who we are.